How to Style a Flat Lay for Instagram - Brand Strategy Co.

Free Download: 

Cohesive iPhoneography Worksheet

Welcome to the Blog

PRETTY & POWERFUL: INSTA BRANDING THAT WORKS

ENROLL NOW

How to Style a Flat Lay for Instagram

So many of you enjoyed my last blog post featuring flatlays, so I thought I would share another post all about this popular photography style. I originally shared this content on an Instagram Live, so scroll down to watch a replay of the video. Or keep reading to get my 8 tips for styling a flatlay for Instagram.

  1. Use Coordinating Props: No matter the purpose of your flatlay, it’s important to have props that coordinate well together to create a visually pleasing image (this is VITAL for Instagram). Think about the theme of your flatlay, and choose items that are all related to that theme. For example, if you’re creating a fashion flatlay, it makes sense to include items that make up an outfit.
  2. Layer Items: To add more visual interest, I like to layer different items on top of each other to create depth.
  3. Use a Color Palette: Another great way to create a coordinated image is to stick to a color palette of 3-5 varying colors.
  4. Limit # of Items: This is important for the flow of an image. I recommend using odd numbers, and starting with 3. Add two items at a time, but try to limit items to 7-9 items total, depending on the image.
  5. Include Storytelling Props: This is my favorite tip because it can quickly elevate an image. Using items that add storytelling elements into the scene is a great way to help the viewer understand what the photo is all about.
  6. Use Items with Texture: Whether its the backdrop or miscellaneous items, having texture in a photo easily creates visual interest for the viewer. I like to add textures like lace or linen fabrics, or interesting plates with fun finishes.
  7. ¬†Add Accessories: This doesn’t just go for fashion flatlays. You can include items like measuring cups in a food flatlay, or pens and paper in a desk flatlay.
  8. Use Whitespace: Whitespace, also known as negative space, refers to blank spots in an image. Negative space in a flatlay allows the eye to easily flow from item to item.

Want to create beautiful flatlays with your phone? Get started by downloading my free Cohesive iPhoneography Worksheet now!

DOWNLOAD THE WORKSHEET

FREE TRAINING: 5 Minute Flatlays

how to take better flatlays for
your instagram & beyond

sign up for instant access!

FREE TRAINING:
5 Minute Flatlays

Leave a Reply

Your email address will not be published. Required fields are marked *

Leave a reply