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Monthly Calendar: Write down all events, announcements, blog posts, launches etc. Anything big we know we need to mention on Instagram. After that, we look at our weekly content calendar and fill in the remaining days.
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Shot List: Once our calendar is complete, we need to make a list of photos we already have in our photo banks, photos we need to take, and if we need to buy props or create new products for our photos.
- Gather Content: Now it’s time to gather your images, write your captions, make your graphics, and take any photos you need for the month.
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Schedule Content: My recommendation is to schedule the important posts that you don’t want to forget, like your blog posts and announcements. Then leave blank spots for real time posts.
- Analytics: And at the end of each month, take a look into your Instagram insights and analytics. Jot down your audience demographics, the best times for you to post, and your top posts for engagement and website clicks.
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