Do You Actually Need Brand Photos? - Brand Strategy Co.

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Do You Actually Need Brand Photos?

So you’ve been hearing about brand photos, but you might be wondering what they actually are. Simply put, brand photos are visuals that represent your brand and your business. These images live on your Instagram, Pinterest, Website, Etsy Store, etc., and give potential clients or customers a view into what you have to offer. So, do you really need brand photos? Well, the answer is a resounding YES! I’m talking about why these images are so important below (and going into more detail in the recording of my Instagram live at the bottom of this post).

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Why You Need Brand Photos

A photo is worth 1,000 words.

Visual information can be processed 60,000 times faster than text and is easy to remember! That means we tend to perceive visual information like images and infographics better than text or audio. With Instagram and websites being the first place potential clients find you, your images can make or break you.


Benefits:

  • Great first impression
  • Processed quickly
  • Professional photos give immediate impression of professionalism
  • Instantly elevates your brand/website

How to represent your brand or business:

  • Branded colors
  • Vibe or Mood through lighting and editing style
  • Props, products, furniture
  • Outfits and location


What to include in your brand photos:

  • Products
  • Ingredients
  • Materials
  • Tech/tools

Looking to book a brand photo shoot? Now through May 31, 2019, when you book your brand or lifestyle session with us, you’ll receive 25% off your package! Your session doesn’t have to take place in May, as long as it’s booked on or before May 31, your discount will be honored. So, let’s chat about your vision for your brand photos!

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