I started my journey in the creative industry as a family photographer. I absolutely loved photography from the beginning (and still do!), but I found myself drawn to the digital marketing aspects of running a business.
After taking a handful of online marketing and courses for small business owners, I applied for a job.
I was offered the position of Marketing & Outreach Coordinator for an online company that created digital resources for photographers. This job was a dream.
I eventually outgrew my position at this small company, and found myself in the position of Blog Editor & Product Photographer for a medium sized e-commerce company in the bustling wedding industry. This job quickly led to the addition of the title Social Media Strategist, and I loved it.
After moving cross country, and working remotely, I decided it was time to venture out on my own again. I launched my business, and named it Social Strategy Co. But after months of offering social consulting, I realized that offering clients digital strategies was only half their battle - they weren't getting the results they needed because their photographs were so inconsistent. I discovered my sweet spot during this time - making businesses look legit. Whether they were just starting out or have been in business for years, I helped my clients radiate confidence online.
Because of my eclectic resume, I was able to help entrepreneurs launch and grow businesses that look like they've been around for years through the use of strategic and branded lifestyle & product photography.
Welcome to Brand Strategy Co., a place where creative entrepreneurs can get insight, tips, and resources for improving their brand visuals.